YouTube is quickly giving rise to a whole new breed of superstar; the self-made vlogger. From NineBrassMonkeys to Periodic Videos, if you’ve got something to say there’s a place for your voice. And if people like you, you’ll build a following (a quick shout out to my great mate MeganIsSleeping – go watch, subscribe and like!). This of course allows room for all hobbies, including food and cooking. I’ve given it a try myself but struggle to make it work. Some people that have found the magic formula are Sorted Food. With nearly half a million subscribers and over 35 million combined views, they’re clearly doing something right.
I was sent a printed copy of Sorted Food’s Food with Friends. On first pass everything reads a little ordinary, but looking again there’s surprising time-saving ingenuity at play – tapenade as a duxelle substitute in a Wellington, tinned oysters in a gratin, BLT in tortilla form. In terms of writing all the instructions are bold and brash with laddish overtones, featuring plenty of SQUEEZE this and SPLASH that. There’s definitely a debt to Jamie Oliver in the style, but it may put some off.
As a fan of the channel, Spud Jr took over this one. We left this simmering for 90 minutes but there was definitely something missing from the flavour, it lacked depth. I had to tone down the chilli content for the family so the tomato was the dominant flavour. It took a little boost from powdered coconut to add a rich sweetness (I love this stuff from Maggi’s and have always got a box handy for coconut rice, Thai dishes or cake mixes). The instructions are slightly off on this recipe, referencing a paste which you may not realise you’ve just created in previous steps. My beef also wasn’t tender in 90 minutes, so this recipe would need someone confident dealing with casseroling meat to know it may take longer. I reckon with patience 4 hours would make this melting and delicious.
This are nitpicks really, from someone who’s spent a long time in the kitchen. If you’re looking for a great core of recipes you’re likely to actually want to make in an accessible style, this would be a good start. With recipes at the more humble end of budgets and a focus on fast food (the good kind!), this would be a great book to slide into a student’s bag before they head off to Uni (or gift them the Kindle version).
If you want to give it a try, The Ultimate Barbie from the Sorted crew is free to download for Kindle. Thanks to Penguin for the book.
Beef madras (serves 4):
2 onions, peeled
2 cloves of garlic, peeled
Thumb-sized piece of ginger, peeled and chopped
½ teaspoon chilli powder
1 tablespoon ground coriander
1 teaspoon fennel seeds
1 teaspoon salt
Juice of 1 lemon
800g diced beef
4 tablespoons tomato puree
200ml beef stock
1 tin tomatoes
2 tablespoons powdered coconut
For the leek garnish:
½ a leek
1 tablespoon cornflour
- Get a large lidded casserole on the hob over a high heat. Season the beef and fry all over until browned.
- While the beef browns, in a food processor blitz the onion, garlic and ginger to a paste. Add the salt and some pepper, the chilli, coriander, lemon and fennel and whizz for a second or two to recombine. Add this to the browned beef and continue to fry until fragrant.
- Add the tomato puree, tinned tomatoes and stock, stir well to combine and then cover. SImmer on a low heat for 60 minutes and stir in the coconut. After 90 minutes check to see if the beef is tender.
- For the leek garnish, slice the leek into fine strips and dust with cornflour. In a generous amount of oil fry the leek strips for a minute on each side then drain on kitchen paper. Sprinkle with salt and scatter over the curry. Serve with creme fraiche and basmati rice.